Service innovation and Design: Article Recommendations

List of references created in Co-Creation Orchestration project

Multi-stakeholder co-creation
List of references created in Co-Creation Orchestration project in December 2021.
Co-Creation Orchestration Resources
List of references created in Co-Creation Orchestration project in May 2021.

Articles on Blueprint

Lynn G. Shostack 1977. Breaking Free from Product Marketing, in Journal of Marketing (pdf)
Shostack , Lynn G. 1984. Designing services that deliver in Harvard Business Review
Bitner, Mary Jo, Ostrom, Amy L., Morgan, Felicia N. 2007. Service Blueprinting: A Practical Tool for Service Innovation, Centre for Services Leadership, Arizona State University, paper. (pdf)
Gersch, M., Hewing, M. & Schöler, B. 2011. Business process blueprinting – an enhanced view on process performance, Business Process Management Journal, Vol. 17, No. 5, pp. 732-747.

Design Thinking

Co-creation, Value co-creation

Service-Dominant Logic & Customer Dominant Logic

Methods and Tools

systems thinking, systemic design

Facilitation

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